About Us | Riche Investments

About Us

As professional financial advisors, we continually strive to see every client realize all of their financial dreams. Whether your goal is to save for a new home or your retirement, protecting loved ones from financial losses or managing your portfolio wisely, we have the experience and resources to meet your needs.

Joe Riche

BA, B. Comm., MBA, CFP, CLU, FMA, FCSI
Certified Financial Planner

Joe is a three-time graduate of Memorial University of Newfoundland, where he earned his Bachelor of Arts, Bachelor of Commerce and Master of Business Administration Degrees.

During the course of his studies, Joe represented Memorial at numerous National and International competitions. He is also a national prize-winning author, with published articles on Finance and ethical investing.

After supporting his academic pursuits as a musician, Joe began his career as an analyst with the Government of Newfoundland and Labrador. He subsequently moved to Toronto where he accepted a position in Corporate Banking with a major chartered bank on Bay Street.

After 5 years of banking and commercial lending experience, Joe was offered a position within the brokerage arm of the bank. He then transferred to the St. John’s, Newfoundland office where he spent a subsequent 5 years as an Investment Advisor. During this period, Joe completed his Certified Financial Planner (CFP), Financial Management Associate (FMA) and Fellow of the Canadian Securities Institute (FCSI) designations in order to meet the increasingly complex financial planning issues facing his clientele.

Joe created his own financial planning practice in 2002 through mutual fund dealer Fundex, based on a perceived need for comprehensive personalized service. A strong believer in the financial services industry, Joe has sought to realize his goal of developing a personal financial planning firm which focuses upon client education and service - not products.

Joe, and his team, strive to provide one stop financial planning where clients can receive advice on a broad range of financial issues ranging from retirement planning to determining the appropriate level of insurance coverage. With his extensive financial services background, Joe specializes in working with independent business owners to help them manage risk and prepare for retirement.


Mutual Funds Provided Through FundEX Investments Inc.

Jamie Smith

Professional Wealth Advisor / Partner

Jamie became a Partner in Riche Investments in March 2016. Before joining the firm Jamie was the Regional Vice President for Atlantic Canada with Invesco for 9 years where he travelled extensively and worked closely with numerous financial planners and investment advisors.

Previous to this, Jamie worked with Credential Securities in Calgary Alberta as well as travelled and worked abroad in both Korea and France.

Jamie completed his Bachelors of Business Administration at Simon Fraser University in 2002. Subsequent to this, while working in the Investment Industry, Jamie earned the coveted Chartered Financial Analyst designation. This has provided him with considerable knowledge and experience that he applies daily to his role as an advisor with Riche Investments.

A native Newfoundlander, Jaime is excited about returning home with his wife and two young sons, surrounded by family and friends.


Mutual Funds Provided Through FundEX Investments Inc.

Melissa O'Neill

Mutual Fund Representative / Office Manager

Melissa joined Riche Investments in 2009 as an Administrative Assistant, after a career change from retail banking in 2009. Since joining our firm Melissa had completed her Mutual Funds License course through IFSE and is now a fully Licensed Advisor through FundEX Investments Inc. Melissa is now committed with Joe in his continued dedication to client service and education. Melissa is from Harbour Grace and now currently resides in St. John's.


Mutual Funds Provided Through FundEX Investments Inc.

Jennifer Broders

Administrative Assistant

Jennifer holds an Executive Office Assistant Diploma and 24 years office experience. She has been in the investment industry for 7 years, and has an eye for detail that is second to none. Jennifer brings a positive approach to office administration and excels at client service.

Originally from Halifax, NS, Jennifer now resides in CBS with her husband and 2 sons and is a key component in the Riche Investments Team.